Google’s Pagespeed score is often described as a measure of how fast a webpage will load, but this isn’t quite true. It’s more accurate to say that it’s a measure of how fast a webpage will load given the content it has to display.
How Is Pagespeed Calculated?
It’s calculated by comparing how well a website performs when compared against what Google thinks are the most important factors, a list of which can be found here. Google’s looking out for anything that slows webpage performance, missed opportunities to increase performance, and how these can be tackled through optimization and minimization.
Optimization means improving how your webpage is rendered, whilst minimizing means reducing the size of what needs to be rendered in order to display the page. If you want to see how your website is performing right now then you might like to take a look at the Pagespeed Insights tool. Enter your web address, and it’ll give you a breakdown of how your website is performing. It then gives your web page simple scores out of a hundred for both mobile devices and desktop computers.
How Can I Improve My Website’s Pagespeed?
If you’re using Flash graphics, ask yourself whether you really need them all. They can be big, slowing your page down. Would some well designed static images do the job just as well?
If your webpage uses photos, then reducing their size (resolution) will also reduce their file size. It may also be possible to convert them to a smaller file format without compromising their quality. Even JPEG files can be made smaller by reducing their quality slightly. Your photo software should be able to do all this, but if it can’t, then you might like to try GIMP, it’s freely available at http://www.gimp.org/. You may like to read this excellent article on image compression as well.
For more advanced users, or web developers, Google’s made a great many resources and articles freely available to help steer you in the right direction: https://developers.google.com/speed/articles/. The Insights tool will also rate your website red, yellow, or green in a range of categories, depending upon how it matches up to Google’s standards. There are some automated tools available to help, but if you’re inexperienced in web development, you might like to avoid jumping in with both feet.
Why Is Pagespeed Important For Rankings In Search Engines?
It forms part of Google’s search algorithm, so increasing your site’s performance can increase traffic. For example, Work Coach Cafe experienced a 40% increase in traffic after tackling their issues.
Dealing with these issues will also make visiting your site a more pleasant experience for users.